Sunday, December 7, 2008

As Economy slips, more choose to clip

Today's Green Bay Press-Gazette had a front page article in their paper. It spoke about the use of coupon clipping and the fact that as the economy gets worse, the number of people who use coupons will grow. I won't reprint the article, but I wanted to share with you these facts.

In 2007, shoppers redeemed 2.6 billion grocery coupons, but manufacturers distributed 302 billion coupons!! So, we are only redeeming a fraction of what we could!! The average value of a coupon in 2007? $1.28. Coupon distribution was up 6 percent in 2007.

Many Grocery Stores are trying to lure shoppers in with new ways to coupon shop. Internet printables, Double Daze promotions, "money boards" and other methods.

With the economy dipping the way it is, be ready for 2009 to be a good year for coupon distribution.

The newspaper article can be seen at


laddfamily said...

Why does it take people going through a hard time to start to think about where their money is going. If they had been doing it all along they would be better prepared when hard times hit.

Frugalmommie said...

I couldn't have said it better myself Laddfamily!!!

Frugalmommie as been on WITI FoxNews6 Television Milwaukee, WTMJ620 Radio, Several local newspapers, The Wisconsin State Journal, and is in a feature article in All You Magazine in the April 2009 edition.